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Basic color theory explains that consumers will tune out bland, too-similar color palettes, and will become overwhelmed by chaotic, conflicting color arrangements.
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You should use it for your brand if you want to be taken seriously. See more green logos > Blue logosīlue symbolizes trustworthiness and maturity.
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Build meaning through hue, shade, logo shape and your font choice. What does all this mean? Green can work for just about any brand. In the US, we associate green with money because dollars are green, but remember that this association won’t hold across other cultures. Some have argued that it may be partially responsible for the death of Napoleon Bonaparte, whose walls were covered in green-dyed wallpaper). (In fact, a popular green dye created in the 18th century included arsenic, and it literally killed people. But historically and in different cultures, green has been a color of death. Since plants are green (and they come back to life after a long winter), many people say green is the color of growth or new life-and in the middle ages pregnant women were almost always painted wearing green. Be cautious when using orange if your brand is trying to appear luxurious or serious, as orange does not invoke those traits to consumers. It’s used less often than red, but still packs an energetic punch. Orange is an invigorating, playful color. Whether used alone, or as an accent color, red is a powerful choice for a logo color. And while not exactly an emotion, red has also been shown to stimulate appetite (which is why you see it in many food and restaurant logos). Thus today we associate that color with hightened emotion, including love, sex, anger and passion. It developed a strong evolutionary meaning, as well: when they’re emotional (either with anger or passion), human faces turn red. Scientists theorize that humans evolved the ability to see red better than other colors because it allowed us to more easily identify fruits growing on trees. Red is the first color that babies can see (besides black and white). More mature, classic or serious? Red may not be for you. Is your brand loud, playful, youthful or modern? Think red. It draws attention and makes you stand out from the crowd. Red is the universal sign of excitement, passion and anger.